- #createtheexceptional: results of Evonik’s Post-it® note campaign at the K2016 plastics trade fair in Düsseldorf (Germany)
- Evonik invited customers and visitors to contribute creative ideas—at the stand and via social media
- Creative ideas turned into a work of art
“Make plastic trash usable—100% of it” was written on one of the 1,915 sticky notes submitted in the Post-it® note campaign at the K2016 plastics trade fair in Düsseldorf (Germany). From October 19 – 26, customers and other visitors to the Evonik stand had an opportunity either to write their ideas, visions, or requests for future plastic solutions on colored sticky notes or to post them online using social media (hashtag #createtheexceptional). A Post-It® artist then stuck the notes to a huge canvas on site, gradually transforming a black-and-white skyline into a colorful globe.
Participants could following the campaign at the stand or on Twitter. Visitors’ top concerns were environmental protection and sustainability, with 511 notes on the wall about environmentally friendly plastics, recycling, or the conservation of resources. Other popular issues, however, included solutions for lightweight construction (127 notes), biobased plastics (106), and new materials for the automotive industry (85), 3D printing (74), and medical technology (69). Groundbreaking ideas such as self-cleaning surfaces and intelligent adhesives described concrete products that Evonik customers would like to see.
Evonik will follow up on many of these ideas and will share interesting stories on Twitter and LinkedIn over the coming weeks.
More information: www.evonik.com/k2016
Evonik, the creative industrial group from Germany, is one of the world leaders
in specialty chemicals. Profitable growth and a sustained increase in the value of the company form the heart of Evonik’s corporate strategy. Its activities focus on the key megatrends health, nutrition, resource efficiency and globalization. Evonik benefits specifically from its innovative prowess and integrated technology platforms.
Evonik is active in over 100 countries around the world. In fiscal 2015 more than 33,500 employees generated sales of around €13.5 billion and an operating profit (adjusted EBITDA) of about €2.47 billion.
In so far as forecasts or expectations are expressed in this press release or where our statements concern the future, these forecasts, expectations or statements may involve known or unknown risks and uncertainties. Actual results or developments may vary, depending on changes in the operating environment. Neither Evonik Industries AG nor its group companies assume an obligation to update the forecasts, expectations or statements contained in this release.