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Plastic Additives News

Ideas for the future of plastic

Essen, November 17, 2016
  •  #createtheexceptional: results of Evonik’s Post-it® note campaign at the K2016 plastics trade fair in Düsseldorf (Germany) 
  • Evonik invited customers and visitors to contribute creative ideas—at the stand and via social media
  • Creative ideas turned into a work of art

“Make plastic trash usable—100% of it” was written on one of the 1,915 sticky notes submitted in the Post-it® note campaign at the K2016 plastics trade fair in Düsseldorf (Germany). From October 19 – 26, customers and other visitors to the Evonik stand had an opportunity either to write their ideas, visions, or requests for future plastic solutions on colored sticky notes or to post them online using social media (hashtag #createtheexceptional). A Post-It® artist then stuck the notes to a huge canvas on site, gradually transforming a black-and-white skyline into a colorful globe.

Participants could following the campaign at the stand or on Twitter. Visitors’ top concerns were environmental protection and sustainability, with 511 notes on the wall about environmentally friendly plastics, recycling, or the conservation of resources. Other popular issues, however, included solutions for lightweight construction (127 notes), biobased plastics (106), and new materials for the automotive industry (85), 3D printing (74), and medical technology (69). Groundbreaking ideas such as self-cleaning surfaces and intelligent adhesives described concrete products that Evonik customers would like to see.

Evonik will follow up on many of these ideas and will share interesting stories on Twitter and LinkedIn over the coming weeks.


More information: www.evonik.com/k2016

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Evonik’s Post-It® note campaign took the creative ideas of visitors to the K2016 plastics trade fair and turned them into a work of art.
Evonik’s Post-It® note campaign took the creative ideas of visitors to the K2016 plastics trade fair and turned them into a work of art.
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Christoph Bauer

Communication Services